4 excerpts on the topic “Agents”
Elizaveta Porodina
[…] This is something that I would definitely recommend to anyone who is looking for an agency: to just really test the waters, to really understand how you both can contribute to this relationship, and what it does for you and what you can do for it as well. I cannot read the young photographers’ minds, but I do remember what I was expecting of an agency when I was younger, and in my head it was some kind of magical unicorn that would make my life better, provides a magical amount of jobs or something like that. But before you get a representation that really suits you, you have to learn everything about yourself, understand what you really want, what you don’t want, how you value yourself, how you want to speak with the client, what you have to learn to make these decisions… Otherwise, you could be represented by any type of agency – no matter how big or meaningful – and it will end in tears, for obvious reasons. […]
Elizaveta Porodina
[…] It’s not about the agency that you go with, it’s really about your relationship with your agent. In that way, it kind of relates to psychology and psychotherapy, funnily enough. (…) It’s a ton of work on yourself, coming from yourself. I will say that 70% of the success in your psychotherapy will depend on whether you are compatible with your psychotherapist, whether you like them or you don’t. There is going to be a lot of real human interaction that resembles friendship – but it’s really not quite friendship. It’s more like a work relationship, a friendly collaboration, it’s a very grey‑zony situation, and you need to truly enjoy this person. You also need to really trust this person, you need to really respect them, you need to want to talk to this person five times on a daily basis if necessary. You need to be able to invent creative ideas together, and it needs to really spark between you two in a way. So you see how precise and specific this is. Obviously, you cannot have this type of relationship with any agent out there. It needs to be that one person. It’s almost like finding a relationship, like a partner in life. And that can take a lot of time. […]
Elizaveta Porodina
[…] You also shouldn’t be trying to be a good client. You should be exactly who you are. Obviously, trying to be the best version of yourself, but not accommodate yourself to any agent out there. You need to find the one who is truly going to be compatible with you, just like clicks. I don’t think you can understand that as long as you haven’t experienced either that or the opposite. When you try to be a good patient lying to your therapist, you’re like: “Oh, everything’s fine, I haven’t cried”. And it’s not fine, you’re trying to be easy, but you’re actually intense and annoying. You want to know every single detail about the job and the client, and you shouldn’t try to accommodate your agent, but you should actually be aware that you need to be exactly who you are. Because this is how you get the best results. […]
[…] We did get a few extra projects over the course of a year, but we had meetings that got us nowhere. I was always afraid that it would cut us off from our clients. I like to have a direct relationship with a client (…) I have noticed that some agents suggest certain solutions because they have been known to succeed in the past. You’re supposed to listen… But I understood early on that it was important for us to do directly what we wanted to do (…) And then there’s also the economic aspect: the agent’s percentage… That being said, we might find the right partnership with an agent in the future, strategic, creative and financial. […]

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