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11 excerpts on the topic “Clients”
Golgotha
[…] There’s always a client who makes you work a little bit harder; and that’s how you improve. […]
Brian Roettinger
[…] Presenting ideas has to be as straight and direct as possible. […]
Brian Roettinger
[…] Every brand or collaborator is different in the way we deal with them. You have to build trust with them and build a conversation where they understand your creative thinking and your problem solving. They must be willing to take the risk. And you have to show them why it’s important to take risks. […]
Brian Roettinger
[…] You have to build trust with clients and build a conversation where they understand your creative thinking and your problem solving. They must be willing to take the risk. And you have to show them why it’s important to take risks. […]
Yorgo Tloupas
[…] However, nowadays, when a big company decides to redesign their logo, talent, creativity, and vision are not considered essential. […]
Yorgo Tloupas
[…] In my profession you can never think for one second that people comprehend what you’re doing. They’re incapable of telling the difference between a good logo and a bad logo, a good font and a bad font. A rule is to only show options you’re proud of, so you’ll be pleased no matter what they choose. […]
Yorgo Tloupas
[…] When faced with such a complete misapprehension of our profession you have no choice but to educate the client. […]
Mirko Borsche
[…] Remember when you went to the movies and you were actually happy to see those 15 minutes of advertising? Remember that time? And you would say: “Jeans… Levis … ah, nice! New message, I haven’t seen that one”. We had these times. And now clients are a big marketing thing: all these surveys, what everybody wants, how to convince and be convenient to everybody, wanting to be liked by everybody. Brands and products have this problem too. If you go to the annual Milan Salon, over all these years, all these new chairs are coming out. They all look like one another. There’s almost no signature piece behind it anymore. No one is daring. […]
Mirko Borsche
[…] One of the other problem is that all this generation of young marketing guys have changed sides from agency to client. And they are now the leading points in the marketing department of these big companies and they haven’t learned differently, they only have one way.
 You guys are also teaching in these schools. You still know that if you have an ‘after’ in a club in France where all these advertising people are running around and you’re talking to them about their industry, none of them would ever admit how bad the quality is at the moment. […]
Scheltens & Abbenes
[…] (MS) We know, especially when you work with clients, that people have to present internally before – but sometimes it’s a bit of a pity when an art director comes up with images from other artists for example, or some materials and show them to the client. Especially if they are not creatives, it can be very hard for them to let it go. Even for us; if they show us a picture which may be a very good one that really explains the project, it’s very hard to get rid of it. […]
Scheltens & Abbenes
[…] (MS) For every project we ask ourselves: “Does the client fits us, or do we fit the client?” and “Can we add something to what they have in mind?”
When we’re not sure, we make a concept, send it over, and see the feedback. If it says: “Maybe we can stick to the other one”, we know we should not work together, because it means we cannot help each other. It’s not a way of being arrogant but it’s more that you want to make something… […]

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