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14 excerpts on the topic “Process”
Golgotha
[…] The effort that goes into having a brainstorming meeting is hardcore and never works. Because that’s not how creativity works. In truth, we set about thinking and solutions come rather quickly. One of us develops an idea, another bounces off of it and so on and so forth. Then we weigh the pros and cons. […]
Brian Roettinger
[…] Travel, be curious, and don’t worry if things are good or bad, or right or wrong. Just make it and see what happens. Don’t worry about making mistakes, it’s really easy for designers to get
tensed and caught up, especially early, and think about whether it’s going to be wrong.
Mistakes, that’s how you learn and how you get better. […]
Liza Enebeis
[…] We are very open, we think it’s important to share all the sketches we are working on. Clients from abroad can be surprised as they sometimes expect the final products without seeing the sketches. […]
Liza Enebeis
[…] Whatever works best for the project. I’m more there as a creative director to guide, to help designers to push their ideas further. I always say I know where we have to go, but I don’t know the road to get there. We need to leave it open to get to an answer, then you will be surprised. If you give strict design directions, you also limit the results.
It’s more coaching, guiding, and directing – not in a dictator’s way … Unless we get to five minutes before the deadline! (laugh) […]
Liza Enebeis
[…] In terms of process, typically, there is some point when there is a presentation and they want to see a concept. However, before that, in our sketching process, we stop halfway and we invite the clients to see our sketches. (…) We will make a selection but there could be tens of things that we will share.
With the client we then have a discussion on what works, what doesn’t work, what they feel is right. It can be very confrontational because they see a lot and not everybody knows how to deal with image. (…) From their reaction, we get a better understanding of where we have to go. (…) That initial process, we call it “the kitchen review”. […]
Liza Enebeis
[…] We don’t randomly sketch and hopefully it’s a hit or miss. The process always starts with strategy.
First, the strategy is developed and when there is a clear strategy or a positioning, then we start sketching. We always refer back to a strategy. First strategy, then sketching, and then strategy and the whole concept: the visual result comes together. […]
Liza Enebeis
[…] We share finances together, all the systems are shared. That makes it really easy to work with different people and to work across countries. […]
Liza Enebeis
[…] Doing a more strategic pitch and getting to know each other in mentality and way of working is really good. But I don’t believe in creative pitches. We believe in really working together with a client, having access, really learning to understand them. You cannot develop the best answer in splendid isolation. […]
Scheltens & Abbenes
[…] (LA) All this has to grow organically, as a process of concepts and examples that can make the clients believe in your vision, but still, you have to try it because you can think of a good idea that sounds great on paper but if it’s visually not translated, you have to change around and be flexible. […]
Scheltens & Abbenes
[…] (MS) We know, especially when you work with clients, that people have to present internally before – but sometimes it’s a bit of a pity when an art director comes up with images from other artists for example, or some materials and show them to the client. Especially if they are not creatives, it can be very hard for them to let it go. Even for us; if they show us a picture which may be a very good one that really explains the project, it’s very hard to get rid of it. […]
Scheltens & Abbenes
[…] (MS) in a way our work looks very organised and precise, but I think there’s also – although you wouldn’t say it directly – a lot of room for mistakes that we actually want to use.
(LA) They are presents. Mistakes become presents. […]
Scheltens & Abbenes
[…] (MS) For every project we ask ourselves: “Does the client fits us, or do we fit the client?” and “Can we add something to what they have in mind?”
When we’re not sure, we make a concept, send it over, and see the feedback. If it says: “Maybe we can stick to the other one”, we know we should not work together, because it means we cannot help each other. It’s not a way of being arrogant but it’s more that you want to make something… […]
Jean-Baptiste Levée
[…] The weekly review. I know this might not be a big fan favourite but up until now I think the team has appreciated communicating and having supplemental interaction on the work we’re doing. It’s crucial in terms of coordination. […]
Willo Perron
[…] The only strategic thing that we do is that we start by doing research, then we throw all the research out and look at it, then narrow it down to ‘yeah we think that’s the vernacular’. Then we present that, there is a discussion between us and the client, there is an edit and then there is a design. […]

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